{
  "name": "CliqSpark Growth Diagnostics",
  "canonicalUrl": "https://diagnostics.cliqspark.com/",
  "datePublished": "2026-08-13",
  "dateModified": "2026-08-28",
  "description": "Choose the right CliqSpark diagnostic for visibility, reviews, competitors, AI discovery, paid search, follow-up, conversion, or revenue.",
  "keywords": [
    "growth diagnostics",
    "local visibility audit",
    "AI visibility audit",
    "review growth planner",
    "Google Business Profile scorecard",
    "competitor gap analysis",
    "lead conversion audit",
    "paid search audit",
    "personal injury marketing diagnostics",
    "hospitality growth diagnostics"
  ],
  "audiencePaths": [
    {
      "audience": "Personal injury firms",
      "headline": "Start where case opportunity is being lost.",
      "body": "If qualified calls are not becoming signed cases, start with revenue leakage or PI case value. If competitors are winning the first click, start with local visibility or growth gap.",
      "sequence": [
        "pi-case-value-opportunity-calculator",
        "lead-to-revenue-leakage-audit",
        "local-visibility-audit",
        "paid-search-revenue-audit"
      ]
    },
    {
      "audience": "Hospitality groups",
      "headline": "Turn discovery and inquiries into booked revenue.",
      "body": "If private-event inquiries are going stale, start with revenue leakage. If guests are comparing venues or restaurants before they call, start with visibility, GBP, reviews, or growth gap.",
      "sequence": [
        "lead-to-revenue-leakage-audit",
        "local-visibility-audit",
        "gbp-health-scorecard",
        "review-growth-planner"
      ]
    },
    {
      "audience": "Local and service businesses",
      "headline": "Find the gap that is easiest to act on first.",
      "body": "Use the business problem you can see: local discovery, weak reviews, paid-search uncertainty, competitors, AI discovery, or inquiry follow-up.",
      "sequence": [
        "local-visibility-audit",
        "review-growth-planner",
        "competitor-growth-gap-analyzer",
        "ai-visibility-audit"
      ]
    }
  ],
  "directAnswers": [
    {
      "question": "What is CliqSpark Growth Diagnostics?",
      "answer": "CliqSpark Growth Diagnostics is a free diagnostic hub that helps businesses choose the right tool to evaluate local visibility, Google Business Profile health, reviews, competitor positioning, AI search visibility, paid search, lead conversion, and revenue opportunity."
    },
    {
      "question": "What diagnostic should a personal injury law firm run first?",
      "answer": "A personal injury firm should start with the problem it can see. If calls are not becoming signed cases, start with Lead-to-Revenue Leakage. If the firm wants to size missed opportunity, use the PI Case Value Opportunity Calculator. If competitors are winning search visibility, start with Local Visibility or Competitor Growth Gap."
    },
    {
      "question": "What diagnostic should a hospitality group run first?",
      "answer": "A hospitality group should start with Lead-to-Revenue Leakage when private-event inquiries or booking requests are going stale. If guests are comparing venues before they call or reserve, start with Local Visibility, Google Business Profile Health, Review Growth, or Competitor Growth Gap."
    },
    {
      "question": "Which diagnostic helps with AI search visibility?",
      "answer": "The AI Visibility Audit helps evaluate whether a business is clear, easy to cite, and supported by enough website evidence for AI-assisted discovery. It focuses on clear business facts, authority proof, citations, and useful answer content."
    },
    {
      "question": "Do CliqSpark diagnostics guarantee rankings, leads, cases, bookings, or revenue?",
      "answer": "No. The diagnostics are planning tools. They identify likely gaps and practical next steps, but outcomes depend on market conditions, competition, budget, reputation, tracking quality, execution, and other factors."
    }
  ],
  "diagnostics": [
    {
      "id": "local-visibility-audit",
      "slug": "local-visibility",
      "name": "Local Visibility Audit",
      "url": "https://audit.cliqspark.com/",
      "category": "Visibility",
      "stage": "Visibility",
      "audiences": [
        "Personal injury",
        "Hospitality",
        "Local services",
        "Multi-location"
      ],
      "question": "Can the right customers find you when they are ready to choose?",
      "description": "Your business may already have demand. The question is whether potential customers can find, trust, and contact you when they are actively looking.",
      "output": "You get a clear planning score, the biggest visibility gaps, and a prioritized short-term improvement plan.",
      "cta": "Check My Local Visibility",
      "sampleUrl": "https://audit.cliqspark.com/#sample-report",
      "relatedInsightUrl": "https://insights.cliqspark.com/local-visibility-maturity-index",
      "relatedDiagnostic": "gbp-health-scorecard",
      "searchIntents": [
        "local visibility audit",
        "local SEO diagnostic",
        "why customers cannot find my business"
      ],
      "reportPreview": {
        "label": "Sample report preview",
        "title": "Local Visibility Score",
        "score": "62",
        "scoreSuffix": "/100",
        "status": "Opportunity",
        "note": "Example data based on the live Local Visibility report pattern.",
        "bars": [
          [
            "Profile",
            72
          ],
          [
            "Reviews",
            76
          ],
          [
            "Competition",
            39
          ],
          [
            "Website",
            57
          ]
        ],
        "finding": "Focus the next 30 days on local competition.",
        "action": "Create pages for the services and locations that matter most."
      }
    },
    {
      "id": "gbp-health-scorecard",
      "slug": "gbp-health",
      "name": "Google Business Profile Health Scorecard",
      "url": "https://gbp.cliqspark.com/",
      "category": "Google profile",
      "stage": "Visibility",
      "audiences": [
        "Personal injury",
        "Hospitality",
        "Local services"
      ],
      "question": "Is your Google Business Profile helping customers choose you?",
      "description": "For many local businesses, the Google Business Profile is one of the most visible decision surfaces before a call, visit, reservation, or inquiry.",
      "output": "You get a clear profile-health assessment and prioritized recommendations to strengthen the areas that deserve attention first.",
      "cta": "Check My Google Profile",
      "sampleUrl": "https://gbp.cliqspark.com/#sample-report",
      "relatedInsightUrl": "https://insights.cliqspark.com/local-visibility-maturity-index",
      "relatedDiagnostic": "review-growth-planner",
      "searchIntents": [
        "Google Business Profile health check",
        "GBP optimization scorecard",
        "Google profile audit"
      ],
      "reportPreview": {
        "label": "Scorecard preview",
        "title": "Google Profile Health",
        "score": "68",
        "scoreSuffix": "/100",
        "status": "Priority fixes",
        "note": "Based on the live scorecard promise: profile health, priority findings, and 30-day actions.",
        "bars": [
          [
            "Completeness",
            68
          ],
          [
            "Trust factors",
            54
          ],
          [
            "Customer actions",
            61
          ],
          [
            "Reporting",
            42
          ]
        ],
        "finding": "The profile may not make the next action clear enough.",
        "action": "Strengthen services, photos, Q&A, reviews, and action prompts."
      }
    },
    {
      "id": "review-growth-planner",
      "slug": "review-growth",
      "name": "Review Growth Planner",
      "url": "https://reviews.cliqspark.com/",
      "category": "Reviews",
      "stage": "Trust",
      "audiences": [
        "Personal injury",
        "Hospitality",
        "Local services"
      ],
      "question": "Are your reviews building trust fast enough?",
      "description": "A strong rating is only part of the story. Review volume, velocity, response discipline, competitor gaps, and a sustainable collection process all shape how credible your business looks at the moment of choice.",
      "output": "You get a Review Growth Score, competitive gap context, and a compliance-conscious 30-day review-growth plan.",
      "cta": "Build My Review Plan",
      "sampleUrl": "https://reviews.cliqspark.com/#sample-report",
      "relatedInsightUrl": "https://insights.cliqspark.com/review-velocity-index-for-local-growth",
      "relatedDiagnostic": "competitor-growth-gap-analyzer",
      "searchIntents": [
        "review growth planner",
        "review velocity audit",
        "reputation growth diagnostic"
      ],
      "reportPreview": {
        "label": "Sample planner output",
        "title": "Review Growth Score",
        "score": "64",
        "scoreSuffix": "/100",
        "status": "Opportunity",
        "note": "Example output mirrors the live review planner: review score, competitor gap, velocity, and 30-day priorities.",
        "bars": [
          [
            "Review authority",
            64
          ],
          [
            "Competitor gap",
            45
          ],
          [
            "Velocity",
            38
          ],
          [
            "Compliance safety",
            82
          ]
        ],
        "finding": "Review growth may be slower than the market expects.",
        "action": "Create a policy-aware 30-day rhythm for asking for reviews and responding to them."
      }
    },
    {
      "id": "competitor-growth-gap-analyzer",
      "slug": "growth-gap",
      "name": "Competitor Growth Gap Analyzer",
      "url": "https://growthgap.cliqspark.com/",
      "category": "Competitors",
      "stage": "Choice",
      "audiences": [
        "Personal injury",
        "Hospitality",
        "Local services"
      ],
      "question": "Why might customers be choosing a competitor instead?",
      "description": "Competitors do not have to be better businesses to win the click, call, booking, or inquiry. They may simply look easier to find, easier to trust, or easier to contact.",
      "output": "You get a transparent comparison score, the clearest competitive gap, and focused 30-day and 90-day priorities.",
      "cta": "Find My Competitive Gaps",
      "sampleUrl": "https://growthgap.cliqspark.com/#sample-report",
      "relatedInsightUrl": "https://insights.cliqspark.com/cliqspark-vs-traditional-legal-marketing-agencies",
      "relatedDiagnostic": "local-visibility-audit",
      "searchIntents": [
        "competitor growth gap analyzer",
        "competitor marketing audit",
        "why competitors get more leads"
      ],
      "reportPreview": {
        "label": "Growth gap report",
        "title": "Competitor Comparison",
        "score": "68",
        "scoreSuffix": "/100",
        "status": "Gap visible",
        "note": "Based on the live analyzer's comparison score, category gap bars, and 30-day/90-day action plan.",
        "bars": [
          [
            "Review strength",
            54
          ],
          [
            "Business profile",
            67
          ],
          [
            "Website contact path",
            76
          ],
          [
            "Local proof",
            58
          ]
        ],
        "finding": "Competitors look easier to trust from their reviews.",
        "action": "Prioritize the visible proof gap buyers notice before they contact you."
      }
    },
    {
      "id": "ai-visibility-audit",
      "slug": "ai-visibility",
      "name": "AI Visibility Audit",
      "url": "https://aivisibility.cliqspark.com/",
      "category": "AI discovery",
      "stage": "Discovery",
      "audiences": [
        "Personal injury",
        "Hospitality",
        "Professional services",
        "Local services"
      ],
      "question": "When customers ask AI who to choose, can your business be found and understood?",
      "description": "AI-powered discovery is becoming another way customers research and compare providers. This audit checks whether your brand is clear, easy to cite, and supported by useful proof.",
      "output": "You get an AI-visibility assessment and a prioritized roadmap for improving business clarity, authority proof, citations, and discoverability.",
      "cta": "Check My AI Visibility",
      "sampleUrl": "https://aivisibility.cliqspark.com/#sample-report",
      "relatedInsightUrl": "https://insights.cliqspark.com/ai-citation-optimization-framework-for-local-businesses",
      "relatedDiagnostic": "local-visibility-audit",
      "searchIntents": [
        "AI visibility audit",
        "AI search visibility",
        "ChatGPT visibility audit",
        "AI citation readiness"
      ],
      "reportPreview": {
        "label": "AI visibility report",
        "title": "AI Visibility Assessment",
        "score": "Evidence",
        "scoreSuffix": "",
        "status": "Provisional",
        "note": "Grounded in the live AI audit: website evidence, authority findings, citations, and practical roadmap.",
        "bars": [
          [
            "Entity clarity",
            72
          ],
          [
            "Authority proof",
            58
          ],
          [
            "Citation support",
            46
          ],
          [
            "Answer usefulness",
            63
          ]
        ],
        "finding": "AI systems may not have enough proof to describe the business confidently.",
        "action": "Improve entity clarity, authority signals, citations, and answer-ready content."
      }
    },
    {
      "id": "lead-to-revenue-leakage-audit",
      "slug": "revenue-leakage",
      "name": "Lead-to-Revenue Leakage Audit",
      "url": "https://revenue.cliqspark.com/",
      "category": "Conversion",
      "stage": "Revenue",
      "audiences": [
        "Personal injury",
        "Hospitality",
        "Local services"
      ],
      "question": "You are generating inquiries. How many are turning into revenue?",
      "description": "Marketing does not stop when a call, form, or booking inquiry arrives. Slow response, missed calls, inconsistent follow-up, weak handoffs, and incomplete source tracking can quietly waste demand you already paid to create.",
      "output": "You get a readiness score, modeled opportunity context where applicable, and a prioritized action plan for improving conversion from existing demand.",
      "cta": "Find My Revenue Leaks",
      "sampleUrl": "https://revenue.cliqspark.com/#sample-report",
      "relatedInsightUrl": "https://insights.cliqspark.com/revenue-visibility-framework",
      "relatedDiagnostic": "pi-case-value-opportunity-calculator",
      "searchIntents": [
        "lead conversion audit",
        "intake leakage audit",
        "lead to revenue leakage",
        "why leads do not become revenue"
      ],
      "reportPreview": {
        "label": "Sample executive report",
        "title": "Lead-to-Revenue Readiness",
        "score": "40",
        "scoreSuffix": "/100",
        "status": "Critical leakage",
        "note": "Based on the live report's readiness score, where inquiries are getting stuck, operating strength, and estimated opportunity.",
        "bars": [
          [
            "Contacted",
            62
          ],
          [
            "Qualified",
            58
          ],
          [
            "Consultations",
            46
          ],
          [
            "Retainer signed",
            38
          ]
        ],
        "finding": "Weekly review and ownership may be the biggest near-term hold-up.",
        "action": "Route missed calls and forms to a monitored same-day response queue."
      }
    },
    {
      "id": "pi-case-value-opportunity-calculator",
      "slug": "pi-case-value",
      "name": "PI Case Value Opportunity Calculator",
      "url": "https://casevalue.cliqspark.com/",
      "category": "Personal injury",
      "stage": "Revenue",
      "audiences": [
        "Personal injury"
      ],
      "question": "How much additional case opportunity could your firm investigate?",
      "description": "For personal injury firms, visibility, inquiry flow, intake, and case economics compound. This calculator models additional inquiries, consultations, signed cases, and fee opportunity from visitor-entered assumptions, then shows what to verify with real firm data.",
      "output": "You get an Evidence Confidence score, range-based inquiry and fee opportunity estimates, likely bottleneck context, and a practical next-step plan.",
      "cta": "Calculate My Opportunity",
      "sampleUrl": "https://casevalue.cliqspark.com/#sample-report",
      "relatedInsightUrl": "https://insights.cliqspark.com/why-personal-injury-leads-do-not-become-signed-cases",
      "relatedDiagnostic": "lead-to-revenue-leakage-audit",
      "searchIntents": [
        "PI case value calculator",
        "personal injury missed case opportunity",
        "law firm intake opportunity calculator"
      ],
      "reportPreview": {
        "label": "Sample executive report",
        "title": "Annual Fee Opportunity",
        "score": "$405K to $675K",
        "scoreSuffix": "",
        "status": "Planning range",
        "note": "Based on the live calculator's sample report: opportunity range, additional inquiries, consultations, signed cases, and action plan.",
        "bars": [
          [
            "Additional inquiries",
            100
          ],
          [
            "Consultations",
            45
          ],
          [
            "Signed cases",
            18
          ],
          [
            "Evidence confidence",
            51
          ]
        ],
        "finding": "Local visibility and review authority may compound into additional signed-case opportunity to verify.",
        "action": "Use the range to decide what to verify first with real firm data."
      }
    },
    {
      "id": "paid-search-revenue-audit",
      "slug": "paid-search-revenue",
      "name": "Paid Search Revenue Audit",
      "url": "https://paidaudit.cliqspark.com/",
      "category": "Paid media",
      "stage": "Demand",
      "audiences": [
        "Personal injury",
        "Hospitality",
        "Professional services",
        "Local services"
      ],
      "question": "Do your paid clicks become real leads and revenue?",
      "description": "Clicks and form fills do not automatically become cases, bookings, or customers. This audit helps connect paid search activity to lead quality, response, tracking, and business value.",
      "output": "You get a readiness score, the biggest paid-search revenue gaps, and a practical improvement plan before adding more spend.",
      "cta": "Audit My Paid Search",
      "sampleUrl": "https://paidaudit.cliqspark.com/#sample-report",
      "relatedInsightUrl": "https://insights.cliqspark.com/how-to-connect-google-ads-lsas-and-intake-outcomes",
      "relatedDiagnostic": "lead-to-revenue-leakage-audit",
      "searchIntents": [
        "paid search audit",
        "Google Ads revenue audit",
        "paid media lead quality audit"
      ],
      "reportPreview": {
        "label": "Paid-search report preview",
        "title": "Click-to-Customer Path",
        "score": "46",
        "scoreSuffix": "/100",
        "status": "High risk of wasted spend",
        "note": "Based on the live paid-search report: readiness score, click-to-win path, score areas, and planning value.",
        "bars": [
          [
            "Visible leads",
            74
          ],
          [
            "Useful leads",
            42
          ],
          [
            "Appointments",
            50
          ],
          [
            "Closed customers",
            34
          ]
        ],
        "finding": "The first improvement may come from knowing which leads became customers.",
        "action": "Confirm which calls and forms should count as real leads before adding spend."
      }
    }
  ],
  "journeyStages": [
    {
      "id": "demand",
      "stage": "Demand",
      "signal": "Paid search is creating activity, but the value is unclear.",
      "statement": "Traffic is only useful when it becomes qualified demand.",
      "diagnostics": [
        "paid-search-revenue-audit"
      ]
    },
    {
      "id": "visibility",
      "stage": "Visibility",
      "signal": "Customers may not find enough proof when they search.",
      "statement": "Customers cannot choose you if they cannot find and understand you.",
      "diagnostics": [
        "local-visibility-audit",
        "gbp-health-scorecard",
        "ai-visibility-audit"
      ]
    },
    {
      "id": "trust",
      "stage": "Trust",
      "signal": "Competitors may look safer or more credible.",
      "statement": "Being visible is not enough. Buyers need evidence before they act.",
      "diagnostics": [
        "review-growth-planner",
        "competitor-growth-gap-analyzer"
      ]
    },
    {
      "id": "conversion",
      "stage": "Conversion",
      "signal": "Good inquiries may stall after the first contact.",
      "statement": "A lead is not revenue until the response path is tight.",
      "diagnostics": [
        "lead-to-revenue-leakage-audit",
        "pi-case-value-opportunity-calculator"
      ]
    },
    {
      "id": "follow-up",
      "stage": "Follow-up",
      "signal": "Missed calls, slow replies, or weak ownership can waste demand.",
      "statement": "Follow-up turns interest into a real business conversation.",
      "diagnostics": [
        "lead-to-revenue-leakage-audit"
      ]
    },
    {
      "id": "revenue",
      "stage": "Revenue",
      "signal": "The business impact may be larger than the surface metric suggests.",
      "statement": "The final question is what the gap may be costing and what to fix first.",
      "diagnostics": [
        "pi-case-value-opportunity-calculator",
        "paid-search-revenue-audit"
      ]
    }
  ]
}